Listing Number: 9953-976972
Description
Traveler’s Dust is a distinguished online seasoning brand that encapsulates the authentic flavors of California's Central Coast. Founded by Tony, affectionately known as "The DUSTMan" to his followers, the brand offers a signature dry rub inspired by traditional Santa Maria-style barbecue. Crafted from premium, locally sourced spices—including California garlic, onion, paprika, and a proprietary blend of peppers—Traveler’s Dust delivers a bold, smoky, and savory flavor profile reminiscent of classic open-fire grilling.
The product line extends beyond the original dry rub to include The Traveler’s FUEL, an infused fire baste, and The Traveler’s DUSTer, a precision shaker designed for optimal seasoning application. These products cater to both novice cooks and seasoned grillmasters seeking to elevate their culinary creations.
A significant asset of the business is its robust and engaged customer base, particularly within the conservative community. Tony's active presence on platforms like Truth Social, where he boasts a following of 120,000, has cultivated a loyal customer base that resonates with the brand's values and messaging. This strong social media presence not only drives direct sales but also enhances brand visibility and customer engagement.
Key Highlights:
1.) Authentic Product Offering: A unique blend capturing the essence of Santa Maria-style barbecue, appealing to a niche market seeking traditional flavors.
2.) Diverse Product Line: Complementary products like The Traveler’s FUEL and DUSTer provide opportunities for upselling and bundling.
3.) Established Online Presence: A well-designed e-commerce platform facilitating nationwide sales and customer outreach.
Strong Brand Identity: A brand that resonates with conservative consumers, reinforced by the founder's active engagement on aligned social media platforms.
Growth Potential: Opportunities to expand into retail distribution, introduce new product lines, and further leverage social media channels for marketing.
This business presents a compelling opportunity for entrepreneurs or companies looking to acquire a brand with a distinctive product, a dedicated customer base, and significant growth potential within a targeted market segment.
Listing Details
- Price: DH 149,000
- Down Payment: DH50,000
- Sellers Discretionary Earnings: DH 81,237
- Total Sales: DH 83,302
- Location: CA
- Inventory: DH 5,000
- FF&E: DH 0
- Employees:
- Year Established: 2021
- Reason for Selling: Focussing on other business
- Category: Internet Related,Distribution
