Transworld Business Advisors Brings Buyers and Sellers Together
We are the world leader in the marketing and sales of businesses, mergers and acquisitions, and franchises.
Shelly Horan is the highly motivated Marketing Director for Transworld Business Advisors of South & West Texas, New Mexico, and Wyoming. An award-winning marketer with over 20 years of experience across various industries, she is known for creating and executing impactful marketing and community engagement strategies that elevate brand presence and build lasting connections.
Shelly graduated magna cum laude from the University of St. Thomas in Texas with a BBA in Marketing and a Minor in Public Relations. Her strong academic foundation supports her expertise in leading high-performance marketing initiatives and strategic communications.
In addition to her marketing leadership, Shelly plays a vital role in supporting M&A teams across all three regions and managing vendor relations, showcasing her versatility and commitment to excellence.
Personally, Shelly is a proud Navy mom—her son serves as a Naval Aviator. She is also an avid reader, passionate traveler, wine enthusiast, and self-proclaimed foodie. Her dedication, creativity, and well-rounded perspective make her a dynamic and influential force in the marketing world.
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